As a result of us building a global network of relationships with promoters, Red Media Live was asked to work with the organiser of Drake’s 2019 European Tour After Party in the UK.
We were responsible for making arrangements for the artist's after-party for the tour, ensuring that any social media attention was maximised. We used backstage BTS and LIVE ‘unseen’ stories and videos to capture the moment. Our team facilitated Capital Xtra's DJ Semtex to perform a set before Drake’s performance.
The social media interest meant that the event was trending across social media platforms on the night. This strong momentum continued for days after the event.
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